“Win on the transition” is a term the author heard for the first time several years ago. The author has written about it and I have conducted numerous public presentations on the topic. Since then, they have observed companies both win and lose on “transitions” across various industries.
Some of these transitions are brought about by innovation, economic conditions, or, most recently, a worldwide pandemic. SAAS Alerts can all think of companies that have supercharged revenue and profits during COVID-19, while they have seen others wither away.
